Japan runs on vending machines — seriously
Japan has around 3.9 million vending and automated service machines (end of 2025, per the industry association JVMA), about 2.2 million of them for drinks. You’ll find them everywhere: train stations, office lobbies, quiet rural roads, mountain trailheads, in front of tiny shrines, outside someone’s grandmother’s house in the middle of nowhere. Most run around the clock, many of them outdoors and unattended. For a lot of tourists, discovering Japan’s vending machines is one of the unexpected joys of the trip.
And the variety! The classics are hot and cold drinks — canned coffee, green tea, sports drinks, soda, and the legendary BOSS and Georgia coffee brands. But you’ll also spot machines selling hot soup in a can, beer, sake, fresh eggs, umbrellas (when it suddenly rains), and toys. In rural areas, a vending machine can be the only place nearby to buy a drink.
The etiquette isn’t complicated. Don’t block the machine in busy spots, use the built-in trash bins correctly, check hot vs. cold before you press, and come prepared with small change or an IC card. That’s basically it. The whole experience is designed to be easy — just meet it halfway.
Short version: don’t hog the machine, sort your trash, check the label color, and bring small change or tap Suica.
A few “nice to know” extras
- BOSS & Georgia Coffee — Two of the best-known canned coffee brands: BOSS (Suntory) and Georgia (Coca-Cola), each mostly found in its own company’s machines. Try at least one. BOSS has starred Tommy Lee Jones in its TV ads since 2006, for reasons that will never be fully explained.
- Seasonal limited editions — Drink makers often release seasonal and limited-edition flavors, and they turn up in machines too. Keep an eye out.
- Suica & Pasmo tap — Your transit IC card doubles as a payment card at many vending machines. Tap, press, done. No fumbling for coins.
- Gacha machines — Capsule toy vending machines are a totally separate beast. Mostly coins, no drinks, wildly addictive. Budget accordingly.
- Nighttime machine photography — In rural and mountain areas, a lone glowing vending machine at night is a legitimate photography subject.
Quick check
Three quick yes/no questions to see if you’ve got the vending machine moves down.